Mark Andy Expands Asia Team to Strengthen Label Press Sales and Service

Mark Andy is doubling down on Asia as a strategic growth market, appointing a new regional sales manager and adding two service engineers to reinforce customer support across China, Taiwan, Korea, Japan and Southeast Asia.

The press manufacturer’s latest hires signal a clear intent: closer proximity to customers, faster technical response times and stronger distribution relationships in one of the world’s most dynamic label and packaging markets.

Building Local Strength in a Strategic Region

Mark Andy has named Tham Zee Cheng as regional sales manager for Asia. With more than a decade of experience in technology and industrial sectors—including packaging and label printing—Tham will oversee press sales, distribution management and long-term customer partnerships throughout the region.

Her mandate goes beyond transactional sales. According to the company, she will focus on strengthening cooperation with regional partners and building sustainable relationships with key accounts—critical in markets where service reliability often determines purchasing decisions.

At the same time, the company expanded its regional service organization by adding two experienced engineers:

•Teh Chiau Khuang, an electronics engineer with more than seven years of experience in installation, commissioning and servicing of printing presses.

•Budi Dermawan, a service engineer with extensive mechanical and electrical expertise in printing equipment support.

The addition of technical staff underscores an important reality in industrial printing: after-sales service is often as important as machine performance.

Why Asia Matters for Press Manufacturers

Asia continues to represent one of the fastest-growing regions for label and flexible packaging production. Demand is driven by:

•Rapid FMCG growth

•E-commerce expansion

•SKU proliferation

•Increasing regulatory labeling requirements

Countries such as China, Japan and Korea maintain strong industrial bases, while Southeast Asia is seeing accelerated growth in regional manufacturing and consumer goods output.

For press manufacturers like Mark Andy, the competitive advantage increasingly lies in localized service networks rather than just equipment specifications.

Vice President of International Sales Tom Cavalco described Asia as a region of strategic importance for the company, emphasizing that strengthening local teams allows for quicker customer response and more efficient technical support.

Sales and Service: The Two Pillars of Market Expansion

This move reflects a broader industry trend: OEMs expanding regional footprints to reduce downtime risks for customers.

In the label printing sector, production interruptions can have cascading impacts on converters serving food, beverage, pharmaceutical and personal care brands. Rapid access to trained engineers reduces risk and enhances equipment uptime.

By investing simultaneously in sales leadership and service infrastructure, Mark Andy appears to be pursuing a dual strategy:

1.Expand market share through localized commercial engagement.

2.Protect installed base performance through stronger technical support.

This approach aligns with how global competitors structure their regional operations—pairing commercial presence with on-the-ground service teams.

A Signal of Long-Term Commitment

Mark Andy’s Asia expansion is not merely a personnel update—it reflects confidence in sustained regional demand for label and packaging presses.

Localized expertise enables:

•Faster commissioning of new equipment

•Reduced service response times

•Improved customer retention

•Greater distribution network alignment

For customers evaluating capital equipment investments, reliable service often tips the scale.

Looking Ahead

As digital and hybrid press technologies continue evolving, regional responsiveness will likely become a defining competitive factor among press manufacturers.

Mark Andy’s decision to reinforce its Asian team suggests the company is positioning itself not just as an equipment supplier—but as a long-term operational partner in high-growth markets.

In industrial printing, proximity builds trust. And in Asia’s expanding label sector, trust often drives the next sale.

Source: Based on reporting from Labelsandlabeling.